Salary guide · Published November 2025
Salesforce salary guide: Australia and New Zealand 2025
Base salaries and contract day rates for Salesforce roles across Australia and New Zealand, by role and seniority, from our 2025 survey of Salesforce professionals working in the region.
Key findings
Architects earn the most
Solution Architects average AU $191k and Technical Architects AU $185k. The most common Technical Architect salary is $205k.
People expect 9–16% more next move
Across all eight core roles, people expect their next role to pay 9–16% more than they earn now, led by Business Analysts (AU $131k now, AU $152k expected).
Specialist skills pay
Developers at end-user organisations with Field Service Lightning experience earn 27% more on average. Functional Consultants with Tableau CRM experience earn 21% more.
Contractors stay contracting
79% of people surveyed are permanent and 14% work on daily-rate contracts. 87% of Pty Ltd contractors want their next role to be a Pty Ltd contract too.
Salesforce salaries in Australia
Average annual base salary in AUD, excluding superannuation, by the level people gave for themselves.
| Role | Mid-level | Senior | Lead | All levels | Expected in next role |
|---|---|---|---|---|---|
| Salesforce Administrator | $114k | $132k | $138k | $130k | $143k |
| Salesforce Business Analyst | $119k | $141k | $165k | $131k | $152k |
| Salesforce Functional Consultant | $123k | $146k | $159k | $144k | $162k |
| Salesforce Developer | $122k | $153k | $193k | $147k | $162k |
| Salesforce Solution Architect | $171k | $180k | $203k | $191k | $212k |
| Salesforce Technical Architect | – | $166k | $202k | $185k | $201k |
| Salesforce Product Owner | $136k | $150k | $177k | $155k | $176k |
| Salesforce Platform Manager | $131k | $143k | $168k | $157k | $176k |
– means too few responses at that level to report. Junior levels are left out: only Functional Consultants had enough junior responses (AU $115k). Source: Talent Hub ANZ Salesforce Salary Survey 2025, data collected July–August 2025.
Salesforce salaries in New Zealand
Average annual base salary in NZD, excluding KiwiSaver. Fewer people responded from New Zealand, so some roles and levels have no figure.
| Role | Mid-level | Senior | Lead | All levels | Expected in next role |
|---|---|---|---|---|---|
| Salesforce Administrator | $110k | – | – | $110k | $126k |
| Salesforce Business Analyst | – | $120k | $135k | $135k | $135k |
| Salesforce Functional Consultant | $130k | $150k | $155k | $137k | $144k |
| Salesforce Developer | $115k | $150k | $153k | $150k | $180k |
| Salesforce Solution Architect | – | $180k | $188k | $185k | $230k |
| Salesforce Technical Architect | – | – | $175k | $175k | – |
| Salesforce Platform Manager | – | – | – | $164k | $185k |
– means too few responses at that level to report. Salesforce Product Owners aren’t listed: everyone who responded was based in Australia. Source: Talent Hub ANZ Salesforce Salary Survey 2025, data collected July–August 2025.
Salesforce contractor day rates
Daily rates in AUD reported by contractors, including superannuation, plus GST. Thinking about contracting? Read PAYG vs Pty Ltd for Salesforce contractors.
| Role | Average day rate | Highest day rate reported |
|---|---|---|
| Salesforce Functional Consultant | $1,100 | – |
| Salesforce Developer | $1,133 | $1,600 (senior, Melbourne) |
| Salesforce Solution Architect | $1,288 | $1,500 (lead, Brisbane) |
| Salesforce Technical Architect | $1,350 | $1,500 (senior, Sydney) |
Roles with too few contractors to give an average aren’t listed. In New Zealand, Salesforce Developers reported an average of NZ $1,200 a day. Source: Talent Hub ANZ Salesforce Salary Survey 2025, data collected July–August 2025.
Salaries by city
Average annual base salary in the cities with the most responses. Australian cities in AUD, Auckland in NZD.
| Role | Sydney | Melbourne | Brisbane | Auckland (NZD) |
|---|---|---|---|---|
| Salesforce Administrator | $131k | $128k | $135k | – |
| Salesforce Business Analyst | $156k | $140k | $135k | $135k |
| Salesforce Functional Consultant | $151k | $137k | $141k | $139k |
| Salesforce Developer | $143k | $149k | $153k | $153k |
| Salesforce Solution Architect | $190k | $199k | $185k | $185k |
| Salesforce Technical Architect | $198k | $186k | – | $179k |
| Salesforce Product Owner | $171k | $146k | $135k | $133k |
| Salesforce Platform Manager | $149k | $165k | $158k | $182k |
– means too few responses in that city to report. The full report also covers Adelaide, Perth, Canberra, Wellington and other cities. Source: Talent Hub ANZ Salesforce Salary Survey 2025, data collected July–August 2025.
How we collected this data
The 2025 ANZ Salesforce Salary Survey, our third, ran in July and August 2025. Only Salesforce professionals based in Australia and New Zealand were invited to take part.
People gave their exact salary rather than a range, chose their own level (entry-level, junior, mid-level, senior or lead) and answered questions written for their role. Where a role or level had too few responses to validate, we left it out.
Salaries are base salaries excluding superannuation or KiwiSaver, in AUD unless marked NZD. Day rates include superannuation, plus GST.
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